ID UNLIMITED: Prestigious Licences for Sportswear Personalisation

Names, numbers, badges, patches and official markings: discover the extensive portfolio of licences held by the ID UNLIMITED Group to support some of the world’s leading teams and sporting competitions.

In the world of sport, personalising a jersey goes far beyond simply adding a name or number. Every detail matters: official typography, colours, competition badges, sponsors, crests and patches. All these elements contribute to a team’s identity and must meet particularly demanding standards.

This is where ID UNLIMITED has established its expertise, becoming a major player in the personalisation and marking of sportswear and sporting equipment.

Through its 2026/27 Licence Brochure, the Group presents an extensive portfolio of licences covering some of the biggest institutions, leagues, competitions and clubs in football and rugby, as well as several major sports in the United States.

An international presence to meet the demands of professional sport

ID UNLIMITED operates through several locations across Europe, Asia and the United States. This international organisation enables the Group to support customers across different markets and provide personalisation solutions adapted to the demanding requirements of professional sports.

The Group relies on teams of designers, colour specialists, chemists and printing experts to develop products that meet the high standards of the industry.

The OEKO-TEX® STANDARD 100 certification is also among the standards highlighted by the Group.

This international dimension is reflected directly in its licence portfolio, which covers national teams, professional leagues, international competitions and major European clubs.

Prestigious national team licences

ID UNLIMITED's licence portfolio includes a number of major national teams.

England

The Group is the exclusive licensee for the letters and numbers used on the men's and women's England national team jerseys, as well as replica jerseys.

The licence also covers selected sleeve badges for competitions organised by the Football Association, including the FA Cup and Women's FA Cup.

Scotland

ID UNLIMITED is also the exclusive licensee for the letters and numbers of the men's and women's Scotland national teams, covering both player and replica jerseys.

France

The French Football Federation (FFF) is also part of this licence portfolio. ID UNLIMITED is the exclusive supplier of letters and numbers for the French men's and women's national teams, for both player and replica jerseys.

The Netherlands

In the Netherlands, the Group holds the exclusive licence for official KNVB letters and numbers used on match jerseys and replica shirts.

Puma national team licences across multiple countries

The ID UNLIMITED Group also supports several national teams equipped by Puma.

Its licence portfolio covers the letters and numbers used on national team jerseys in Austria, Côte d'Ivoire, the Czech Republic, Egypt, Ghana, Iceland, Morocco, Paraguay, Senegal, Switzerland and Portugal.

This is another example of the Group's ability to work across a wide range of markets and sporting identities.

Europe's leading professional leagues

Beyond national teams, ID UNLIMITED has built an extensive portfolio across Europe's major professional football leagues.

English football

The Group is the exclusive supplier of letters, numbers and sleeve badges for several EFL competitions, including the Championship, League One, League Two, Carabao Cup and Vertu Trophy, as well as the play-offs.

ID UNLIMITED has also become an official supplier of names, numbers and sleeve badges for all divisions of the National League in England.

France: Ligue 1 and Ligue 2

In France, the licence portfolio includes Ligue 1 McDonald's, Ligue 2 BKT and the Coupe de France.

ID UNLIMITED supplies the official sleeve badges as well as the official fonts used for player names and replica jerseys.

Italy: Serie A

The Italian portfolio includes Serie A, as well as several associated competitions: Coppa Italia Frecciarossa, Primavera Serie A, Serie A Women, Supercoppa, Scudetto and Coccarda Tricolore.

ID UNLIMITED is the exclusive licensee for the corresponding badges.

Scottish football

For more than 15 years, ID UNLIMITED has been the exclusive licensee for letters, numbers and sleeve badges of the SPFL, which brings together Scotland's leading professional divisions.

The licence covers competitions involving the 42 clubs across the William Hill Premiership, Championship, League One and League Two.

The Group also supports the Scottish Women's Premier League (SWPL), the highest level of women's football in Scotland, providing the letters and numbers used on official match and replica jerseys.

Women's football in England

Women's football also represents an important part of the portfolio, with the Barclays Women's Super League (WSL) and WSL2.

ID UNLIMITED holds the exclusive licences for letters, numbers and sleeve badges for the Women's Professional Game.

UEFA competitions: iconic official badges

European competitions represent another major area of ID UNLIMITED's licensing portfolio.

The Group is the exclusive licensee for sleeve badges for several UEFA competitions, including:

• the UEFA Champions League;
• the UEFA Europa League;
• the UEFA Conference League;
• the UEFA Women's Champions League.

These badges accompany European clubs throughout the continent's most prestigious competitions.

The portfolio also covers UEFA international competitions, including the European Qualifiers, EURO, Nations League, Women's Nations League, Women's EURO and Women's Qualifiers.

Rugby is also part of the portfolio

The Group's expertise extends beyond football.

In France, ID UNLIMITED is the exclusive supplier of official badges for the Ligue Nationale de Rugby (LNR), the governing body of professional rugby in France, which organises three major national competitions: TOP 14, PRO D2 and SUPER 7.

Official competition and champion badges therefore complement the personalisation solutions offered to professional rugby.

Major American sports

The ID UNLIMITED licence portfolio also extends to the main professional sports in the United States.

The Group holds several exclusive licences allowing it to manufacture, produce and apply names and numbers to replica jerseys for the NBA, NFL and MLB.

The worldwide licence for The Emblem Source also enables the production of official collectible badges worn on the field and on jerseys for various events and competitions, including the NBA, MLS, MLB, NCAA championships and the College Football Playoffs.

Iconic clubs across Europe's leading leagues

In addition to competitions and federations, ID UNLIMITED also holds numerous licences directly with clubs.

English clubs

The Group is the exclusive licensee for letters and numbers for several major English clubs, including Chelsea, Fulham, Burnley, Manchester United, Wrexham, Manchester City, Rangers and Nottingham Forest.

Dutch clubs

In the Netherlands, ID UNLIMITED holds licences for names and numbers for clubs such as Ajax and Feyenoord, covering match and replica jerseys.

The Group also supplies badges, names, numbers and sponsor markings for AZ Alkmaar.

French clubs

In France, the portfolio includes Paris Saint-Germain, AS Monaco, AS Saint-Étienne, Olympique Lyonnais, Toulouse FC, Olympique de Marseille, LOSC, OGC Nice and RC Lens.

The Group also supplies these teams with various elements used to enhance and personalise their jerseys, including sponsor markings and logos.

Spanish clubs

The Group also has an extensive portfolio in Spain, with exclusive licences for the letters and numbers of clubs such as Sevilla FC, Real Sociedad, Athletic Club Bilbao, Villarreal, Las Palmas, Real Valladolid, RCD Mallorca, Rayo Vallecano and Deportivo Alavés in the top division.

In the Spanish second division, the licences include Real Zaragoza, Málaga CF, SD Huesca, Sporting de Gijón, Mirandés, Eibar and Elche.

Italian clubs

In Italy, the portfolio includes several major Serie A and Serie B clubs, including AC Milan, Juventus FC, Inter, AS Roma, Atalanta BC, Parma Calcio, Como 1907, AC Monza, Empoli FC and US Sassuolo.

Licences that go far beyond names and numbers

All these licences reflect the same core expertise: accurately reproducing the elements that define the visual identity of a professional jersey.

Names, numbers, sleeve badges, crests, sponsors and other markings must comply with the specific graphic codes and standards of each competition or team.

This level of expertise enables ID UNLIMITED to support federations and leagues as well as clubs, sportswear manufacturers and distributors.

Additional solutions for sports professionals

The Group also provides complementary services for sportswear personalisation.

SEFA heat presses

ID UNLIMITED is a supplier of SEFA heat presses for clubs, leagues and federations worldwide.

Present in France since 1973, SEFA designs and manufactures a range of industrial heat presses developed to make operation easier, reduce user errors and ensure consistent results with every application.

Markings and patches

The Group also supplies markings and patches for some of the world's most iconic teams, including crest applications, sponsor logos, match numbers and other personalisation elements.

This expertise applies to both international competitions and club championships.

For example, during UEFA EURO 2024 and Copa América 2024, ID UNLIMITED supplied markings for several national teams, including Italy, Germany, Spain, Belgium, Mexico, Colombia, Japan and Saudi Arabia.

ID UNLIMITED: international expertise dedicated to sport

Through its 2026/27 Licence Brochure, ID UNLIMITED demonstrates the breadth of its expertise in sportswear personalisation.

From national teams to clubs, from Ligue 1 to Serie A, from the Premier League to UEFA competitions, and from TOP 14 to major American sports, the Group operates across some of the most demanding areas of professional sport.

This international expertise is built around one simple objective: delivering names, numbers, badges, patches and markings that meet the standards of the jerseys they are designed to personalise.

For clubs, sportswear manufacturers, distributors and professionals in the sportswear industry, ID UNLIMITED offers expertise built around precision, quality and respect for official visual identities.

Discover the full range of ID UNLIMITED licences and sportswear personalisation solutions in the 2026/27 Licence Brochure.